After a Week of Multiplatform Viewing, the Season 2 Premiere of “Abbott Elementary” Sees a Quadrupling in Ratings (EXCLUSIVE)
The Season 2 debut of “Abbott Elementary” saw a significant increase in ratings after a week of delayed watching on Hulu, DVRs, and other platforms.
After the episode’s Sept. 21 debut, Live + Same Day data indicated a 0.6 rating among adults 18-49; however, after seven days of multiplatform watching, that number has increased by 318% to a crucial demo rating of 2.38. Additionally, this was the largest-ever delayed viewing lift for the series in terms of overall viewers, who increased from 2.9 million on the day of the debut to 7 million after one week.
“Abbott Elementary” was able to maintain its ratings from the Season 1 finale, which aired on ABC back in April and attracted an even 0.6 rating and 2.8 million total viewers. The initial 18-49 rating and total viewership tally of Season 2 Episode 1, titled “Development Day,” allowed “Abbott Elementary” to maintain these figures. After a week of multiplatform watching, the Season 1 finale, which Variety exclusively revealed, grew to a 1.8 rating and 5.9 million total viewers – an astounding record that the show has since surpassed. As a result, it seems like the series’ audience is expanding, especially among those who watch it on streaming, following its favourable first season and significant Emmys attention. (Read Variety’s Q&A with the unexpected special guest star on “Development Day” here.)
As part of ABC’s Wednesday night primetime programming, “Abbott Elementary” airs in the coveted 9 p.m. time slot formerly held by “Modern Family.” “The Conners,” “The Goldbergs,” “Home Economics,” and “Big Sky: Deadly Trails” are all on that programme.
Season 5 of “The Conners” debuted on September 21 at 8 p.m. with 3.7 million total viewers and a 0.53 rating in the 18-49 demographic. After one week, those numbers increased to 5.7 million and a 1.05 rating. The Season 5 debut of “The Goldbergs,” which aired at 8:30 p.m., increased from a 0.6 to a 0.87 in the 18-49 demographic and from 2.5 million to 3.9 million viewers overall. Season 3 of “Home Economics” premiered at 9:30 p.m. with a 0.6 rating among adults 18-49 and 3 million total viewers. After one week, the show had a 0.79 rating and 3.5 million total viewers. The Season 3 premiere of “Big Sky: Deadly Trails,” which wrapped out the primetime schedule at 10 p.m., had a significant increase in viewers from 0.26 and 2.3 million to 0.87 and 5.9 million.
Follow us on Twitter